Profile

Ira Blumenthal

Branding and Marketing Expert and Author

Considered a modern-day business “Renaissance Man,” Ira Blumenthal is the founder and president of CO-OPPORTUNITIES, Inc., an Atlanta-based consulting company that has counseled world-class clients such as Coca-Cola, Nestle, Kroger, McDonald’s, Harrah’s, American Airlines, Disney, United Artists, Marriott, Exxon, Walmart, and others in areas related to “branding,” “strategic alliances,” “change management,” “reinvention,” and “business development.” Noteworthy, Ira has the proud distinction of being the single longest continually retained consultant in The Coca-Cola Company’s history (26 years).

Ira is a published author. His successful first book, Ready, Blame, Fire! (Myths and Misses in Marketing) was followed by the nationally acclaimed Managing Brand You, published by The American Management Association and printed in two languages and audio (www.ManagingBrandYou.com). It focuses on personal branding. Ira is the recipient of the prestigious “George Washington Honor Medal for Literary Excellence” (The Freedoms Foundation).

The former host of a popular radio talk show, “Success Talk,” Ira has interviewed “success stories” such as General Colin Powell, Mario Andretti, Tommy Lasorda, Debbi Fields, Dr. Richard Carlson, and other notables. He has been a visiting professor at The University of Notre Dame and Michigan State University and was the inaugural Executive-In-Residence at Georgia State University’s School of Hospitality. Before founding CO-OPPORTUNITIES, Inc., Ira was a division CMO at The Sara Lee Corporation and then served as president of Rymer Foods, an NYSE public corporation he led to quantum leap growth from $90 million to well over $250 million in three-plus years. He is the recipient of one of the highest honors in the food business, “The Key Person Award,” and has been honored with numerous civic and professional awards, and has been on a number of boards.

These days, Ira delivers over 40 speeches annually and has delivered over 2,000 in his career to well over 1 million people on five continents. He has served as the “speaking opener” for the likes of President George Bush Sr., General Colin Powell, Lech Walesa, the late Pakistani President Benazir Bhutto, Henry Kissinger, Tommy Lasorda, Cal Ripken Jr., Bob Dole, and others. Highly respected as a business development and branding expert, to include personal branding, Ira has been quoted and featured as a subject matter expert in numerous media sources such as The Wall Street Journal, USA Today, CNN, Brandweek, Entrepreneur Magazine, Executive Excellence, Marketing News, and more.

He has also done work with and for high-profile icons such as Zsa Zsa Gabor, Steven Tyler of Aerosmith, the estate of the late Pat Summitt, media mogul Ted Turner, and others.

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