Staff Profile

Lars Tewes

Managing Director, SBR Consulting


Lars has over 25 years’ experience in sales and sales leadership as Sales Manager and then Managing Director, responsible for establishing three successful and currently profitable companies on behalf of the Southwestern Company.

In 2002 his passion for professional selling and sales performance improvement led him to set up SBR Consulting, to directly tackle the issues of business development, from strategic viewpoint, through to implementing tailored Business Development Programmes. The ultimate goal is to, ‘Liberate sales potential worldwide’.

Over the past 10 years he has worked directly with over 250 firms from entrepreneurial start-ups to global financial and engineering and consultancy practices, helping improve their sales potential. His cross-industry experience in blue chip companies and SMEs, encompasses implementation of programmes to:

  • Develop sales cultures within organisations
  • Help companies restructure, define or create a sales process
  • Establish the correct KPIs, strategy, and incentives and how they should be used
  • Enable top sales people to make a smooth transition into sales management
  • Ensure that rigour is introduced into the sales function
  • Provide consistency in the sales approach to market
  • Write company sales manuals & sales leadership manuals
  • Establish the correct approach to recruitment & retention

Lars is committed to helping firms make Business Development a major part of their culture and to helping individuals find patterns for success that allow them to maximise their levels of performance, whilst having fun doing it!

  • In 2003 he created The Art of Selling Consulting Services Conference, which has run successfully every year since, with over 1200 strategic and technical consultants attending
  • He is the lead speaker in UK on sales and sales leadership for Vistage (global association for CEO’s – 800 members in UK) and won Outperformer of the Year 2011 & 2013
  • He developed and wrote SBR Consulting’s QUIS Selling™ – The Sales Methodology for Consultants
  • He developed High Performance Sales Habits for Consultants©
  • His writings are published monthly in The Consulting Times based on ‘Selling in a Consulting World’


  • BA (Hons) Business Studies

Married and bringing up 3 wonderful kids in the big City, London, Lars is a keen tennis player and loves to ski and motorbike.

Click here to view Lars’s LinkedIn Profile