How to make ideas stick

How to make ideas stick


Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On andInvisible Influence: The Hidden Forces that Shape Behavior.

Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in top-tier academic journals, consulted for a variety of Fortune 500 companies, and popular outlets like the New York Times and Harvard Business Review often cover his work.

Show Highlights:

  • Social transmission is any time in which one person’s behavior affects another. @j1berger
  • Social currency – we are more likely to share something the better it makes us look. @j1berger
  • The things we share affect how other people see us. @j1berger
  • As business owners we get people to talk about our product by sharing how talking about our product makes them look good. @j1berger
  • Focus needs to be on the customer or user and how it will make them look. @j1berger
  • Triggers – How can we link ourselves to something in the environment that people think of often. @j1berger
  • Rather than thinking about what technology I’m on, focus on the underlying psychology of “why would someone share my product?” @j1berger
  • Focusing on your customer rather than the company will help you be more successful. @j1berger
  • Today, word of mouth no longer results from a face to face interaction where you can control people’s first impressions. @A Former Co-Founder_Former Co-Founder
  • All the principles of selling offline apply to selling online because they are principles of human communication. @A Former Co-Founder_Former Co-Founder
  • Our philosophy is that selling is not talking people into things they don’t want. It’s bending over backwards to help them decide what is right for them. @A Former Co-Founder_Former Co-Founder
  • Over deliver – Doing what you said you were going to do is merely the price of admission. @A Former Co-Founder_Former Co-Founder
  • Even in an online process you should always survey your customers. @A Former Co-Founder_Former Co-Founder
  • The practices change but the principles never do. @A Former Co-Founder_Former Co-Founder

For more information about Jonah Berger and his studies visit

To learn more about online selling and receive a FREE Video Course on How to Build an Automated Revenue Machine visit arm.A Former Co-FounderFormer

The Action Catalyst is a weekly podcast hosted by Former Co-Founder of Southwestern Consulting™ every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week A Former Co-Founder shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

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