Action Catalyst Blog

Referrals and Red Carpet Relationships with Ron Alford – Episode 222 of The Action Catalyst Podcast

Ron Alford, Senior Partner of Southwestern Consulting, is a certified Top Producer Consultant Sales and Leadership Coach. He specializes in teaching ethical sales techniques and strategies that individuals and teams can use to immediately grow their sales.

He is the former Regional Sales Director for The Southwestern Company, recruiting, training, mentoring and managing over 600 salespeople over 19 years. Ron is a company record holder,  he personally achieved the highest level of sales 70 times with Southwestern and is Six-time “Sales Manager of the Year” with Southwestern. Ron is also the Leadership Record Holder. He has coached and trained more 10,000+ producers than any other manager in the 158-year-old Southwestern history and personally coached and trained 6 of the top 10 lifetime salespeople in the history of Southwestern. Ron is #3 Lifetime Producer out of over 150,000 salespeople from Southwestern Company history.

Ron is also an endurance athlete, having completed many marathons, triathlons and “ultramarathon” events. He is an expert when it comes to recruiting, sales training and coaching individuals and teams to reach higher than they ever imagined. He lives with the strong belief that true success and enduring joy comes from principle-centered living… that’s the foundation, and everything else flows from there.

Show Highlights:

I’m creating allies in every sense of the word. @ronAlford ‏

Loyalty and consistency are signs of a quality relationship. @ronAlford ‏

We hurt relationships when we get shortsighted and in transactional mode. @ronAlford ‏

Look for those who speak the same language and you both can really help eachother. @ronAlford ‏

Look for a way to make a difference in their life. @ronAlford ‏

@ronAlford shares the gateways of impact.

Be genuine. @ronAlford ‏

Be willing to adapt, but be yourself. @ronAlford ‏

How can I kill my ego and be transparent? @ronAlford ‏

True confidence is just conviction. @ronAlford ‏

It’s not what I say, it’s how I make someone feel. @ronAlford ‏

Build Relationships before you need them. @rory_vaden

Your first step should always be to ask for referrals. @rory_vaden

Serve others and let the sale be the byproduct. @rory_vaden

Learn more about or get in touch with Ron: southwesternconsulting.com/ronalford

Check out the FREE 45 minute training on Referrals Rory mentions in the show: referrals.roryvaden.com

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

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