Action Catalyst Blog

The Potential Principle and Bettering Your Best with Mark Sanborn – Episode 202 of The Action Catalyst Podcast

potential principle

Mark Sanborn, CSP, CPAE, is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. Mark is an international bestselling author and noted expert on leadership, team building, customer service and change.

He has created and appeared in 20 videos and numerous audio training programs. His video series Team Building: How to Motivate and Manage People made it to the #2 spot for bestselling educational video series in the U.S.

Mark’s list of over 2600 clients includes Costco, Enterprise Rent-a-Car, FedEx, Harley-Davidson, Hewlett Packard, Cisco, KPMG, Morton’s of Chicago, New York Life, RE/MAX, ServiceMaster, ESPN, GM, IBM, Avnet, Sandvik and John Deere.

Show Highlights: 

The only thing holding you back from getting better is the lack of desire to do so. @Mark_Sanborn

Strength overused becomes a liability. @Mark_Sanborn

Use all four areas of the potential matrix to create synergy in improvement. @Mark_Sanborn

The path to improvement is the potential matrix. @Mark_Sanborn

The first step to getting better is to disrupt yourself before someone else does. @Mark_Sanborn

Most people change only when they have to; Leaders change before they need to. @Mark_Sanborn

Who or what in my life needs to be disrupted? @Mark_Sanborn

Your life change is only possible if you first take responsibility of where you are and where you are going. @rory_vaden

You have to own it before you can change it. @rory_vaden

You have to be in charge of it before you can improve it. @rory_vaden

You have to accept it before you can update it. @rory_vaden

You are responsible for your life. @rory_vaden

Your life is your fault. @rory_vaden

It’s not about hard work or smart work; It’s about both. @rory_vaden

Find your performed mode and the potential matrix at

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

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