Action Catalyst Blog

How To Double Your Repeat Business

Repeat customers are some of the best customers.

We’ve all read different studies that posit how much cheaper and more profitable it is to do business with existing customers.

Here’s something I’d like you to think about.

If you’re doing a great job at delivering your product or service, then your existing customers should be a huge potential source of new clients.

Your existing customers should refer other people to you, and they should also come back to you for additional services.

The first thing is that if you don’t have the kind of repeat business that you want, there may be a breakdown if you’re not delivering or over-delivering to your existing customers.

That’s the lowest bar you have to meet to get repeat business.

I want to share with you a tactic that will take you less than five minutes and will help you double your repeat business.

This is a cutting-edge tactic.

I can sum it up in one word.

That tactic is gratitude.


The number one way to get repeat business from your clients is to show them gratitude, appreciation and thankfulness for doing business with you in the first place.

Gratitude is the strategy.

What makes it cutting edge is the fact that many companies don’t love on their customers enough.

They’re so busy getting new customers that they don’t talk to their existing customers, let alone show gratitude.

Gratitude is a huge strategy for repeat business and it works.

Now, let’s make gratitude actionable.

When you’re done reading this blog, take five minutes and hand-write a thank you card to one past client who really was an important customer for you.

They could be one of your first clients, or maybe they gave you great referrals.

They could be a champion client – one who’s trusted you or believed in you.

Yet, you might not have done a great job thanking that person.

Do you have somebody like that?

Take a minute to think about who you’ve done business with: “Wow they’ve been a great client, but I’m not 100% sure they know how much I appreciate and respect them, and how thankful I am for them.”

Get ready to write one meaningful hand written thank-you note to that person.

Don’t ask for anything. Don’t propose anything.

Don’t talk about your new product or service.

Just love on them.

Just say, “Hey, I was thinking about you. I hope you’re doing great.”

Say, “If you ever have questions, I’m here for you. I just wanted to let you know how much I appreciate you and how important you’ve been for me in my journey and for our company.”

Try this with one person – send a card and watch the response you get.

You’ll be amazed.

You’ll be shocked at how you can send people thousands of emails and text messages, but a handwritten thank-you note will go so much further.

People will respond because people recognize meaningful gratitude.

Gratitude’s the strategy.

Don’t be fake with gratitude.

Be real with it.

Gratitude’s really called caring, though.

It’s called loving on your people.

It’s having a heart of service and letting people know you appreciate them.

Before you start scheming about new ways to sell new things to your old clients, spend a few minutes dreaming up some ways to tell them thank you.

Show your customers how much you love them.

Tell them you appreciate them.

Watch how sooner or later, appreciation comes back to you in the form of repeat business.

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