Action Catalyst Blog

Andrew Davis: Creating a Content Marketing Machine – Episode 131 of the Daily Discipline Podcast

Andrew DavisAndrew Davis has wrangled for The Muppets and written for Charles Kuralt. He’s marketed for tiny startups and Fortune 500 brands. He is the author of two books, Brandscaping and Town Inc.

In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. Drew has led the charge to change the way publishers think and how brands market their products in a digital world. Today, after selling Tippingpoint Labs, Andrew Davis shares his insights and ideas in workshops and speaking engagements around the world.

He’s been featured in The New York Times, USA Today, International Business Times, The Boston Globe, CBS News and hundreds of other media outlets.

Show Highlights 

  • In the future, everyone will be in sales. @DrewDavisHere
  • Video is a massive shift in marketing. Don’t tell your audience, show your audience. @DrewDavisHere
  • Marketers will spend less time creative a lot of content and focus on sharing consistent content. @DrewDavisHere
  • You can have great traffic, but generate zero leads. It’s about quality over quantity. @DrewDavisHere
  • If you want to build a digital brand, do these three things: provide quality and unique content, be consistent, remain relevant. @DrewDavisHere
  • Remain relevant to your audience by posting content that stays on brand that is relevant to them. @DrewDavisHere
  • Consistently deliver your content. This builds a solid digital relationship built on [email protected]
  • Get rich by targeting a niche. @DrewDavisHere
  • Find your niche, target directly to them and watch your business grow. @DrewDavisHere
  • Build a relationship with your audience through a content based brand. @DrewDavisHere
  • If you want a successful business, think like a media company. @DrewDavisHere
  • Content builds relationships, relationships are built on trust, and trust is what drive revenue. @DrewDavisHere
  • Rory shares 5 ways to build a content marketing machine
  • Commit to building an audience as much as you commit to creating content. @Rory_Vaden

Learn more about Andrew and follow along at youvebeendrewed.com or follow him on Twitter!

Here is the 10 Predictions of the Future of Selling in 2016 and Beyond I mentioned in this show.

Watch a free one hour demo of how we built our back end marketing processes at Infusionsoft.roryvaden.com

The brand of a company is no longer controlled or defined by just the marketing department. Today, the brand of a company is the aggregate total of the brands of the individuals in that company. Employees are the brand now.

 

The Daily Discipline show is a weekly podcast that Rory Vaden of Southwestern Consulting™ hosts every Wednesday, which is regularly in the Top 25 of Business News Podcasts and has listeners from all around the world. The show shares “insights and inspiration for movers and shakers in the world of business”™. Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews one very special expert guest and thought leader every week. Subscribe on iTunes and please leave a rating and review!

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