Action Catalyst Blog

Building a Storybrand with Donald Miller – Episode 215 of The Action Catalyst Podcast

Donald Miller is a student of story. He’s the author of New York Times Best Sellers: Blue Like JazzA Million Miles in a Thousand Years, and his most recent book Building a Story Brand. He co-wrote the major motion picture “Blue Like Jazz” which debuted at the SXSW Film Festival and was listed as one of the top four movies to get you through freshman year by USA Today. Currently, he helps people live a better story and helps leaders grow their businesses at www.storybrand.com. Donald lives in Nashville, Tennessee, with his wife, Betsy, and their chocolate lab, Lucy.

Show Highlights:

If you confuse you lose. @donaldmiller ‏

If your branding is confusing you’re invisible. @donaldmiller ‏

Customers give you zero time to learn about your brand. @donaldmiller ‏

Your customer is the hero, not you. @donaldmiller ‏

A story starts when a character has a problem. @donaldmiller ‏

Communicate in a customer centric message. @donaldmiller ‏

If there are not stakes in the story, there is no story. @donaldmiller ‏

Answer the question: “What problem do you solve?” @rory_vaden

Sell the problem as much as you sell the solution. @rory_vaden

This is a special extended interview! Send an email to [email protected] with your first name in the subject line to gain access!

The Action Catalyst is a weekly podcast hosted by Rory Vaden of Southwestern Consulting every Wednesday. The show is regularly in the Top 25 of Business News Podcasts, has listeners from all around the world and shares “insights and inspiration to help you take action.” Each week Rory shares ideas on how to increase your self-discipline and make better use of your time to help you achieve your goals in life. He also interviews special expert guests and thought leaders. Subscribe on iTunes and please leave a rating and review!

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