Action Catalyst Blog

Here’s What You Don’t Know About Sales

Everyone is in sales.

Why?

Not just because we’re almost all involved in some way at some point in our life actually increasing revenues, asking for a raise, gathering donations, helping to keep a customer, or literally calling on prospects and collecting payment.

Sales is all that but sales is much more than that.

Sales, the study of sales, and the art of selling extends far beyond issues related to just gathering money – even though that’s traditionally what we all think about.

Sales is the psychology of moving people to take positive action.

Sales is studying, understanding, and implementing strategies to help someone create change in their life.

Sales is compelling someone to go from where they are to a better place they could be.

Sales isn’t just about overcoming objections; sales is about doing the genius work of influencing someone to break free of the inertia in their life of how they’ve always done things.

Sales is about inviting someone to engage in the process of improving their own situation.

Sales is about challenging someone to break free of their comfort zone to live a better life.

So if you’re a teacher trying to get students to learn….

If you’re a doctor trying to get patients to change their lifestyle…

If you’re a parent trying to get your kids to brush their teeth…

If you’re a recruiter trying to get someone to join…

If you’re any kind of a coach…

Or any kind of a campaigner…

Or any kind of evangelist…

Or any kind of leader…

Then you are in sales!

Because you are engaging in the process of moving people to take positive action.

And the sooner you embrace that you’re in sales, the sooner you can learn and be coached to do it the right way instead of the wrong way.

In the past, you may have resisted thinking of yourself as a salesperson.

If so, it’s likely because you thought of sales as “talking people into stuff they don’t want.”

But that’s not sales!

Sales isn’t talking people into stuff they don’t want.

Sales is helping people figure out what is best for them.

Sales is moving people to take positive action.

Sales is teaching.

Sales is coaching.

Sales is recruiting.

Sales is evangelizing.

Sales is campaigning.

Sales is leading.

Most of all…

Sales is serving.

That’s why we at Southwestern Consulting use the term “Servant Selling” and that’s why we coach people from all different types of professions about how to sell.

We’re teaching them the eloquent art of moving people to take positive action.

And perhaps you’ve followed this blog because you first heard about us from our Take the Stairs book on self-discipline and overcoming procrastination.

Or perhaps you heard about us from our Ted talk on prioritizing and multiplying time.

Or maybe you heard about us from our leadership virtual training Mastermind.

And so maybe you’ve wondered “Why does Rory write so often about selling? What does self-discipline, procrastination, leadership, and productivity have to do with selling?”

And the answer is, it has everything to do with selling because selling is moving people to take positive action!

If you can learn to sell then you can learn to lead, teach, coach, or recruit.

If you can learn to sell you can learn to help and you can learn to serve.

So embrace selling, learn to sell and help people take positive action in their own lives starting now.

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