Action Catalyst Blog

3 Ways to Outperform Your Competition

There is a lot of value for any organization to be gained from being “best in class, #1, champion, or industry leader, etc.”

But with so much competition and so much universal availability of resources, how can you consistently rise above and outperform your competition or even just outperform your own potential?

Simple.

Regardless of whether you’re trying to beat someone else or just break your own personal records, it brings us back to 3 truths that remain timeless and relevant even in a world of constant change and technological advancement.

1. Work Longer – Work more hours than anyone else or than you ever have before. There is so much power in sheer volume. Don’t underestimate it. Find a way to take time from insignificant activities you’re engaging in to reallocate towards your goals that really matter. (Hint: if you’re watching the US average of 27 hours a week of television, start there!)

It’s also not just your own total personal hours (which should of course always be maximized in the direction of your key priorities) but that of your team as well. When you grow your trained staff, you’re growing the total number of hours being invested into the achievement of your mission.

2. Work Faster – Become more efficient. Stay more focused. And increase your sense of urgency to squeeze the ultimate value out of each second out of yourself and your team every single day. If you can eliminate distractions or unnecessary work from yourself and your team that will give you instant lift.

Also, as discussed in our most recent book Procrastinate on Purpose, “automation is to your time what compounding interest is to your money.” So, anything that can be automated, operationalized, or streamlined should be because over the long haul you will get ROTI Return on Time Invested. Most of all though it’s your own internal intention, focus, and discipline that needs to be mastered.

3. Work Smarter – There is such a thing as “a sharper axe.” So, it does make sense to be intelligent and strategic. For example, if you’re in sales, learn to master asking for referrals, prospect by vertical markets, use scripts and get a sales coach.

If you’re a small business owner learn the tools that will help you scale your business and generate leads.

If you’re busy at all, learn to multiply your time by spending time on things today that create more time tomorrow.

If you’re a leader, create the space you need to spend time developing your people. You also could get a leadership coach to shortcut your learning curve.

But never use working smarter as an excuse or justification for working less.

And never use the excuse that if you can’t work longer for some reason that you still can’t find a way to beat your best.

Because it’s not just about working smarter or working faster, or working longer.

When it comes to outperforming your potential, it’s always about a combination of all of the above.

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