Gena Parker’s Bio

Gena Parker is a certified Elite Level Sales and Leadership Coach. She specializes in teaching ethical sales techniques and strategies that individuals and teams can use to immediately grow their sales.

  • Partner & Elite Level Sales and Leadership Coach at Southwestern Consulting
  • First teamed up with Southwestern Family of Companies over 13 years ago as a part of the summer sales program at Southwestern Advantage in 2006
  • Finished 7th out of 2,000 “First Year” students worldwide working an average of 86 hours/week.
  • Continued to be ranked in the top 5% of the company over the next 6 years
  • Cold called on more than 18,000 families across the country
  • Master of lead generation and prospecting having helped develop 15 new markets for Southwestern over a period of 8 years
  • Was tagged the “Adventurepreneur” after bicycling from Maine to Miami and successfully completing her own ‘Tour de USA’

Gena draws her management and coaching experience from her time spent as a corporate recruiter and salesperson with Southwestern’s oldest and most recognized company, Southwestern Advantage. This is where Gena realized the value of schedule, habits, leading by example and never asking anyone to do anything you’re not willing to do.

After working with college interns in Southwestern Advantage’s program for 6 years, Gena had the desire to work with salespeople who wanted to be “sales professionals”. She wanted to work with people who had chosen to make sales their career.

Naturally, Gena teamed up with Southwestern Consulting, and since January 2012 she has been training and coaching sales managers and their sales teams across the country.

She is an example that no matter what you’re selling, where you’re selling, or how new you are to your market: good habits, a good schedule and time-tested principles equal success.

Gena Parker, Speaker

Like most, you’re probably all too familiar with the stigma surrounding sales. Unfortunately, attempts to avoid this perception have left sales professionals with weak language and a passive approach to generating business. Have you ever stopped to think about how this is costing your company and potential clients? In this eye-opening program, Gena will debunk the most common and costly myth in the sales profession and in turn reveal the three secrets to elevate your practice and enhance your customer’s experience. She will revolutionize your perception of sales and once you’ve heard her speak you won’t be able to deny your Natural Born Salesperson.