Dustin Hillis

CEO of The Southwestern Family of Companies, Co-founder of Southwestern Consulting, Head of Southwestern Coaching

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Meet Dustin Hillis

As Chief Executive Officer, Dustin Hillis is leading the vision and strategy to make The Southwestern Family of Companies the largest and most impactful privately-owned company worldwide by 2048. Under his leadership, the company has grown from 19 to 30 businesses and is well on its way to reaching the aggressive goal of more than 200 business in less than 30 years.

In addition to being CEO of The Southwestern Family of Companies, Hillis is a Co-Founder of Southwestern Consulting, a sales and leadership coaching, keynote speaking and personal empowerment firm that helps clients around the world drive sales performance through the use of time-tested principles and proven methodologies. With more than 100 fully dedicated Southwestern Consulting Certified Coaches operating in seven countries, the business has helped over 10,000 clients grow their incomes by more than 25 percent on average.

As a junior at the University of Tennessee, Hillis broke the more than 160-year-old, all-time sales record for Southwestern Advantage, making a profit of more than $100,000 in 14 weeks. That sales record still stands today. With a degree in psychology and experience knocking on thousands of doors, Hillis is an expert in buying, selling, management behavior and how to adapt to the way people want to be communicated with.

Hillis is the co-author of Navigate 2.0: Selling the Way People Like to Buy, and the co-creator of the sales training curriculum Top Producer’s Edge, Manager’s Edge and Executive Edge. His latest project Redefining Possible: 10 Keys to Killing Complacency, Breaking Belief Barriers and Creating a New Normal (co-authored with Ron Alford) is set to release in September 2020.

In 2019, Hillis was named to Nashville Business Journal’s 40 Under 40 list. He’s a frequent guest on podcasts and has been featured in a variety of media outlets such as Entrepreneur magazine, Fortune magazine, The Dave Ramsey Show and Entrepreneurs on Fire podcast to name a few. Hillis is passionate about helping people break down barriers and coaching them to reach their God-given potential.

Navigate 2.0: Selling the Way People like to Buy

Navigate 2.0 is a fascinating look at the 4 primary buying and selling behavioral styles that exist in the marketplace. Based in well researched data and behavioral science such as DiSC, Navigate gives you accurate strategies for identifying and relating to people who are of different behavioral profiles from yourself.

But where Navigate is distinct from other behavioral profiling systems is that it offers specific and tactical strategies for how to modify your sales approach, presentation and close to increase the likelihood of a sale. For example, it outlines what to say in your opening and closing moments to best relate with your prospects as a way of earning more of their trust.

This book delivers empowering insights into how the human mind works, practical advice for understanding your natural selling style, a heavy dose of the psychology behind how people like to buy, and, ultimately, the tools to adapt your natural selling style to the buying styles of others to sell the way people like to buy.

Navigate 2.0 - Selling the way people like to buy:

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International Keynote Speaker

Dustin Hillis has traveled the world to deliver keynote speeches in multiple countries including Singapore, Scotland, London, Estonia, Latvia, Lithuania, Peru, Columbia, Canada, and all across the United States. He is a regular guest teacher covering the Cycle of the Sale for business students at Vanderbilt University. Along with sales, Dustin often speaks on a variety of topics including Building People, Creating a Long-term Culture, Leading from the Front Lines, and Vision Mastery.

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