This is the Beginning of a New Day

This is the beginning of a new day; I can waste it or use it for good…

I was 18 the first time I heard that phrase. Sitting in the middle of the War Memorial Auditorium in Nashville, TN with about 1,000 other college students. I was at a sales training before my first summer internship. On stage was a man named Ron Alford. I didn’t know at the time that he would eventually become a mentor, friend, and a Senior Partner in Southwestern Consulting. He went on to explain the ups and downs of any sales job, the challenges we would face in the weeks ahead, and the roller coaster of emotions and results that we would ride.

And those words stuck out for the simple reason that it was a choice I didn’t know if I had ever consciously made before.

I went on that summer to knock on over 8,000 doors in central Connecticut, make over 4,000 face-to-face first impressions, and finish as a top 5% business owner out of over 3,000 that season. And yet that phrase haunted me every single day.

Today is the beginning of a new day; I can waste it or use it for good.

I was working with a client last week and we were talking about how she spends her day. She has been in the mortgage business for over 30 years and has had a track record of being very successful. Maybe you can relate to this: she expressed the frustration of feeling like she didn’t have enough time in the day to get everything done. “The fires just keep coming; the phone never stops ringing; there always seems to be something I didn’t get done today that needs to be finished by yesterday so I can maybe stand a shot at being ready for tomorrow.”

We came to the realization together that oftentimes we can get bogged down in being so reactive, so focused on the mundane day-to-day tasks like checking email and responding to voicemails, that we lose sight of the importance of what we do, regardless of the result. We can write off the day as a loss because of a hard conversation or because of a client deal that falls apart. The day is called a waste when we finish and the task list for tomorrow looms ahead, never seeming like the end is in sight. And yet….

This is the beginning of a new day; I can waste it or use it for good.

So let me ask you a question: When was the last time you stopped what you were doing, put down your phone, shut off email and Facebook, and thought about what you do? When was the last time you thought about the impact you have? About the choices you have in front of you today? I’d venture to guess if you’re anything like most of us…it’s been a while.

When was the last time you made the decision to use your day for good? And I don’t mean to quit your job and go volunteer overseas; I mean to use the day you HAVE in the job you are in TODAY for good. To bring joy and laughter into the lives of others. In sales, you have the unique opportunity to be interacting with (hopefully) lots of people day in and day out. Do you consciously make the decision at the beginning of the day that no matter if they say yes or no you will bring value, joy, and light into their life?

This is the beginning of a new day; I can waste it or use it for good.

I’ll challenge you to make the decision, to tell someone important to you about it, and to check yourself when you find your mind slipping back into your old habits. Use today for GOOD, remind yourself of the good you do in this world, and use that as fuel to take action now.

Today is the only day you have and you can waste it or use it for good.

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