Dana Potthoff’s Bio

Dana Potthoff is a certified Elite Level Sales and Leadership Coach. She specializes in teaching ethical sales techniques and strategies that individuals and teams can use to immediately grow their sales.

  • Partner & Elite Level Sales and Leadership Coach at Southwestern Consulting
  • Number-one sales producer in 2016 at SWC
  • 2015 SWC Coach of the Year
  • Fastest to reach Partner status at SWC
  • Led number-one team in the United States at Southwestern Advantage
  • Former Division I college athlete and Pac 10 Champion

Dana graduated cum laude from UCLA with degrees in Mass Media Communications, Afro-American Ethnomusicology, and Spanish.

As an experienced coach, trainer, and speaker, she has worked with hundreds of individuals to inspire their fullest potential and encourage them to not just work harder but work smarter. She believes that the foundation of all growth lies in helping people find their passions, purposes, and callings—to turn their everyday tasks into extraordinary paths of impact. She believes that “success” is the pursuit of excellence in every area of life and that empathy is the key to unlocking understanding.

Dana is an avid reader, a lifelong writer, community activist/volunteer, music lover, amateur world traveler, and a self-proclaimed morning person. She has a passion for helping women step into their power, embrace their unique stamp on the world, and see themselves the way God sees them. She believes in the power of speaking desires into existence.

Dana is a California native but has always been a New Yorker at heart. She currently resides in Brooklyn, NY.

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