Archive for the ‘Social Media’ Category

We’re Back! Announcing The New Digital Marketing Coaching Program

Our new Digital Marketing Coaching website is now up! Come check out what was formerly known as Southwestern Consulting’s Automated Revenue Machine.

Read more

How Are You Getting People To See What You Post?

Traffic… it’s a vital piece of the online marketing triangle. Without it, no one will see, read, or watch what you’re producing. Here’s how we’re leveraging social media and email to make sure everyone knows when we’ve created new content.

Read more

Why No One is Listening to You on Social Media

Every 60 seconds, 350,000 tweets, 44,940 Instagram photos, and 293,000 Facebook status updates are being put out online. (Source: Internet Live Stats) This means you are likely to get lost in the noise. Most people will tell you to post more because that is a surefire way to get noticed; The “squeaky wheel gets fixed” theory. While this is a […]

Read more

7 Effective Ways to Gain More Twitter Followers

At Southwestern Consulting, we believe in the Take the Stairs Discipline attitude about growing your follower base: “It’s not about how many followers you have, but the quality and responsiveness of your followers.” Organic Growth on twitter is just like joining any other community; it takes time, patience, and energy. Here are some practical tips to maximize your time on […]

Read more

Online Vanity vs. Online Marketing

What’s your goal for having your business online? Do you even know? Few do. Determining the action you want your audience to take is the most critical part of any online marketing campaign. Otherwise, what’s the point? Sure, it feels good to get likes and retweets, but those don’t pay the bills. There has to be more to it. Otherwise, […]

Read more

How do you eat a digital marketing elephant?

One thing we hear regularly from small business owners on the topic of online marketing is – you know what you should be doing – you just aren’t. One of the main reasons is how big it all feels, how enormous. It’s simply too much. If you fall into that category, we get it. You most likely understand the basic […]

Read more

But Who’s Our Audience?

It’s one of the most critical – yet seemingly one of the most overlooked – questions we must figure out when starting any new online campaign; to whom are we writing? I was in a meeting recently with a large nonprofit and we were discussing their online marketing strategy, specifically their blog. In talking through one of their many struggles, […]

Read more

Monetizing Social Media

Dave Delaney is an award-winning social media marketing consultant and professional speaker specializing in social media strategy, content marketing, and business networking. Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable. His book, New Business Networking, explores best practices on using online and offline tools, tips and techniques on […]

Read more

How to make ideas stick

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On andInvisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in […]

Read more

The Only Thing You Need To Know About Online Marketing

It’s not black-hat SEO tactics that drive successful online marketing campaigns. It’s not social media popularity. It’s not spending a mountain of money on Google or Facebook ads. And it’s not celebrity endorsements. Sure, those things can boost numbers and make it seem like your work is paying off. But they can’t stand on their own, at least for very […]

Read more

Close
Close