Advertising is necessary for the majority of successful businesses, but that does not mean it’s a sunk cost. So how do you find the ROI of Facebook ads? In digital marketing, where we have tools to track behavior through the buying cycle, it’s especially important that we have knowledge of how much we’re getting for our ad spend. For e-commerce […]
For many Facebook Page admins, there are three reasons they use the Boost Post button: They know that organic reach is dead, therefore they need to pay something for people to see their post. The barrier to entry is staggeringly low—two or three clicks and they’re done, with no training or instruction. The cost is low, and even Facebook’s own […]
Not having a clear business goal is a fatal flaw in many ad campaigns I’ve seen over the years. Without a goal, how can you measure success? Or, what if you have the wrong goal? This is the same as being the fastest person in a race, but running the wrong direction. You spent all your energy (money) trying to […]
Starting today, there’s something different about Instagram… and you’re going to love it!
Love it. Hate it. Doesn’t matter. The power of Facebook advertising for this group of businesses is unmatched. And here’s why…
Unless you’re mastering all three key elements of the triangle (content, traffic, and conversion), you may just be wasting your time… and money.
Our new Digital Marketing Coaching website is now up! Come check out what was formerly known as Southwestern Consulting’s Automated Revenue Machine.
John Nemo is a #1 Bestselling LinkedIn Author & Trainer. Since 2012, he has helped hundreds of Business Coaches, Consultants, Trainers, Entrepreneurs, Small Business Owners, Sales Executives and other professionals across more than 50 different industries leverage LinkedIn to generate nonstop sales leads, clients and revenue. He’s personally rewritten the LinkedIn profiles of Chris Brogan, John Lee Dumas, Bob Burg, […]
How do I make money online? Can social media really generate leads for my business? Do we need to have a blog or podcast to be successful online? What is the best way to get traffic to my website? How does it all fit together? These are common questions that small business owners are asking more and more as the world […]
It’s hard to notice because we’re living right through it, but a monumental shift has occurred that has changed business forever. Technology. Before you say “Well duh Rory,” stick with me for a minute. Yes it’s obvious that we all realize that technology has become a big part of how we live and work, but I think our thinking about […]
Dave is an award-winning social media marketing consultant and professional speaker specializing in social media strategy, content marketing, and business networking. Dave has appeared in technology stories in USA Today, Billboard Magazine, Globe & Mail, Nashville Business Journal, The Tennessean and Mashable. His book, New Business Networking, explores best practices on using online and offline tools, tips and techniques on […]
You share the story with people who don’t need to know. You amplify the salient characteristics of every episode. You exaggerate the reality of what actually happened. Maybe it’s because you don’t have anything truly exciting going on in your own life. Maybe it’s because you watch too much reality TV. Maybe it’s because somehow sharing an insider secret makes […]
In late 2009 I was teaching a new program called Next Generation Marketing to about 1000 salespeople. It shows them step by step how to use social media to increase their referrals, improve their follow-up, and turn cold calls into warm ones. A group of financial advisors at the time complained that their company “didn’t allow” them to be on […]
[youtube]UTs8-TD7xxs[/youtube] Hunt and Peck – This LinkedIn technique shows you how to leverage your LinkedIn network to get endless referrals for any type of business. It specifically demonstrates how LinkedIn is just a modern day “virtual rolodex” that can be mined for new relationships 24/7. It completely eliminates all the standard objections that we receive when we ask for referrals […]
Tweetdeck is a powerful listening tool; Twitter is pretty much useless without Tweetdeck. There are three primary benefits of using this free service: Tweetdeck allows you to segment all the people you are “following” into smaller sub-categories. You can monitor what is being said about any specific term such as your name, your company, your industry, etc. Tweetdeck enables you to learn about […]
I barely crossed the 2000 mark today in Twitter followers and there are hundreds of “experts” out there talking about how to add followers, so why am I taking the time to write an article about growing your Twitter base? Because there’s lots of gimmicks, lots of tricks, lots of alleged shortcuts, and you guys know I despise that junk. […]
You’ve heard everyone talking about it. You’ve probably been invited via e-mail to “join my network,” “be my friend,” or “follow me.” Social media seems like it’s everywhere. And guess what? It is. Over 200 million people are on Facebook (including fastest growing demographic age 35-55 with age 75-90 also soaring), 45 million active people on LinkedIn (51% are business […]
