Archive for the ‘Digital Marketing Master’ Category

ROI of Facebook Ads

How To Uncover The ROI Of Your Facebook Ad Campaigns

Advertising is necessary for the majority of successful businesses, but that does not mean it’s a sunk cost. So how do you find the ROI of Facebook ads? In digital marketing, where we have tools to track behavior through the buying cycle, it’s especially important that we have knowledge of how much we’re getting for our ad spend. For e-commerce […]

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ThomasDodsonSWC.com

Starting Your Digital Marketing Campaign With The End Goal In Sight

While it might seem counterintuitive, the most important place to begin your digital marketing campaign… is at the end. And, surprisingly, the most important piece of the is often the most overlooked! Click here to book a free one-on-one call with me today!

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Why I Joined Southwestern Consulting

Hi there! I’m excited to announce my new position as Digital Marketing Consultant at Southwestern Consulting. I’m on a mission to help organizations grow through online marketing. If you’d like to see the business side of that, request a free call and we’ll talk through your digital marketing strategy. On a more personal note, I also want to share why I […]

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Facebook’s “Boost Post” Button Isn’t What You Think

For many Facebook Page admins, there are three reasons they use the Boost Post button: They know that organic reach is dead, therefore they need to pay something for people to see their post. The barrier to entry is staggeringly low—two or three clicks and they’re done, with no training or instruction. The cost is low, and even Facebook’s own […]

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Ever Feel Like You’re Just Putting Out Fires?

Every business owner and manager struggles with being reactive vs. being proactive. With so much coming at us constantly, it’s often difficult to get out from under the pile and move your business forward. You know that feeling. You know the stress and strain of knowing you can be doing better, but you just don’t have the time. Well, there […]

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3 Quick Ways To Get Up And Running With Your Digital Marketing

Speed to market is a huge consideration for companies looking to invest in digital marketing, and that’s completely understandable. No one wants (or can afford!) to wait months and months to get a return on their investment. That’s why we’ve created three fast paths to cash!

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We’re Back! Announcing The New Digital Marketing Coaching Program

Our new Digital Marketing Coaching website is now up! Come check out what was formerly known as Southwestern Consulting’s Automated Revenue Machine.

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Building a Storybrand with Donald Miller – Episode 215 of The Action Catalyst Podcast

Donald Miller is a student of story. He’s the author of New York Times Best Sellers: Blue Like Jazz, A Million Miles in a Thousand Years, and his most recent book Building a Story Brand. He co-wrote the major motion picture “Blue Like Jazz” which debuted at the SXSW Film Festival and was listed as one of the top four movies to get […]

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Getting Ninja With Your Email Segmentation

We all know we can be doing more to laser focus on our email lists. Getting the correct information in front of the correct people is what it’s all about. Here’s a new way we’re doing that with our leads. When you’re done watching, click here to schedule a call to learn how we can put this to use for […]

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