Archive for the ‘Blogging’ Category

My Secret to Being a Great Blog Writer

(Authored by best-selling author & Southwestern Consulting Co-founder, Rory Vaden) It is amazing to me to think that in February 2015 my first book, Take the Stairs, will have already been out for 3 years! My new book (Procrastinate on Purpose: 5 Permissions to Multiply Your Time) will be coming out in January. This week I put the final finishing edits on […]

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Why No One is Listening to You on Social Media

Every 60 seconds, 350,000 tweets, 44,940 Instagram photos, and 293,000 Facebook status updates are being put out online. (Source: Internet Live Stats) This means you are likely to get lost in the noise. Most people will tell you to post more because that is a surefire way to get noticed; The “squeaky wheel gets fixed” theory. While this is a […]

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Giving To Get: Digital Currency Exchange

How many times have you been on a website and noticed an opt-in or sign-up form with an offer something akin to ‘Sign Up Here To Receive Our Newsletter’? It’s everywhere, right? All over the Internet, there are countless opt-in forms, just begging you to place yourself on a list. If you’re like most folks, you skip right over those. […]

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Online Marketing isn’t about the tools you use

Technology is constantly changing. New software is hitting the market all the time. It can feel like a full-time job just trying to keep up with it all! And that’s okay. In fact, it can be great if you know and understand one fundamental truth – it’s not about the technology, it’s about you. The tools we work with may […]

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Online Vanity vs. Online Marketing

What’s your goal for having your business online? Do you even know? Few do. Determining the action you want your audience to take is the most critical part of any online marketing campaign. Otherwise, what’s the point? Sure, it feels good to get likes and retweets, but those don’t pay the bills. There has to be more to it. Otherwise, […]

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10 Steps to Writing a Great Blog

(Authored by best-selling author & Southwestern Consulting Co-founder, Rory Vaden) I’m getting asked more and more about my writing methodologies. Here is my quick preflight checklist for writing blog posts. Think of a person or persons in your life that you are writing to and put their name at the top of the page. In one sentence define what the […]

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How do you eat a digital marketing elephant?

One thing we hear regularly from small business owners on the topic of online marketing is – you know what you should be doing – you just aren’t. One of the main reasons is how big it all feels, how enormous. It’s simply too much. If you fall into that category, we get it. You most likely understand the basic […]

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But Who’s Our Audience?

It’s one of the most critical – yet seemingly one of the most overlooked – questions we must figure out when starting any new online campaign; to whom are we writing? I was in a meeting recently with a large nonprofit and we were discussing their online marketing strategy, specifically their blog. In talking through one of their many struggles, […]

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How to make ideas stick

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On andInvisible Influence: The Hidden Forces that Shape Behavior. Dr. Berger has spent over 15 years studying how social influence works and how it drives products and ideas to catch on. He’s published dozens of articles in […]

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The Only Thing You Need To Know About Online Marketing

It’s not black-hat SEO tactics that drive successful online marketing campaigns. It’s not social media popularity. It’s not spending a mountain of money on Google or Facebook ads. And it’s not celebrity endorsements. Sure, those things can boost numbers and make it seem like your work is paying off. But they can’t stand on their own, at least for very […]

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Excellence is its Own Reward

Excellence. This is short and sweet today because I simply want to encourage you to give today your all. I believe excellence is its own reward. We must be the best us to grow and become better people, leaders, and providers for our clients, friends, co-workers, and family. Bring our best version of ourselves and allow others to see what we […]

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3 Steps to the Art of Growth

Let me fill you in on something that has been life-changing. Most of you know my background with selling door-to-door with Southwestern, now hitting the phones with Southwestern Consulting. Well, at one point things got stagnate. I wasn’t sure what was going on, and I felt like nothing was moving forward. Have you ever been there? Are you at that […]

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