Brent Widman Blog

The Ripple Effect

When we seek to help people, we get help ourselves in return.

Maybe it’s time to look back on how this happens. A few of my friends and business partners started Southwestern Consulting about 10 years ago. You can feel the ripple effect of this for the next 20, 30, 40 years at least. Here’s why.

We help salespeople. We help them get to where they want to be. Sales is a profession you don’t get to go to college for. You don’t get the education. Professionals and top producers go seek the education they need to succeed. Many of us probably went to college for something else and are now in sales. The point is: salespeople need help. There is no formal training; we help with that.

The good ones seek out that help. We go find a way to get better at what we do. Whether you’ve been doing it for 1, 5, 15 or 25 years. It’s something we can always improve on. When you hold a salesperson accountable, they get better. When you help them with their language, their referrals, objections, planning their day, social media, overcoming fear and confidence, you know what happens? They serve more. They help more. Then guess what happens? They make more money.

This is where the ripple effect comes in.

That salesperson that we help gets to provide for their families. They get to go on vacations, pay for college educations, be home on time, be less stressed, and run their business more freely because they know how. This trickles down to their kids or their spouses or maybe just them. They get to be with their loved ones more. That’s the ripple effect.

I know this because I’m living it. We change those lives around us when we do it for the right reasons. We change the lives for ourselves, our families, our clients, their families, their clients, their clients’ families, and the list just goes on and on.

This is where it gets real, folks. What are you doing to make yourself better as a salesperson and in business? Are you reading a book? Watching a video? This will get you so far. Have you added that accountability partner, that coach, that expert that’s going to help you get there? Do you give the excuse of “It’s not the right time” or “I need to think about it” or “Call me back in 6 months”? You are putting that ripple effect off. You are not only cheating your future, your family, but you are cheating those around you as well. This hits home.

We have to ask ourselves: What are we doing to make ourselves better? Not just for yourself, but for our kids, their kids, our spouses, maybe the people we employ? Are you building the future of everyone around you or are you saying, “It’s not the right time”? There’s never a perfect time.

I heard a quote once from one of my colleagues: “Until there is pain, people won’t change.” Take it upon yourself to change. There are people depending on you. A lot of people.

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