Dustin Hillis

CEO of The Southwestern Family of Companies, Co-founder of Southwestern Consulting, Head of Southwestern Coaching

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Meet Dustin Hillis

CEO of The Southwestern Family of Companies and Co-founder of Southwestern Consulting

As an entrepreneur, Dustin is the Co-Founder of Southwestern Consulting. Southwestern Consulting has worked with over 10,000 teams and has a client list that includes Google, Wells Fargo, DIRECTV / AT&T, Bridgestone / Firestone and Verizon Cellular Sales.

Southwestern Consulting’s Clients Include:

Client Testimonial

Frank Argenbright, CEO of SecurAmerica

“We’re a $100 million business but we came to you to understand how to grow sales. My relationship with you is turning over my company to you to help double our business. The coaching I’ve gotten from  Dustin has been enlightening for me. It goes beyond sales to understanding how to build culture.”

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World Renowned Executive Sales and Leadership Coach

Dustin is also the Head of Southwestern Coaching, which is a sales coaching and leadership coaching business that has offices in Estonia, Singapore, UK, Canada and the USA with more than 120 sales and operations team members. The Southwestern Coaching team has coached over 8,500+ clients through its one-on-one sales & leadership coaching programs. As the Head of Southwestern Coaching, he is responsible for product development, sales training, public relations, business statistics, forecasting and the development of new profit centers.


Mark Dugger, Verizon Cellular Sales, National Sales Director of Inside Sales

Working with Dustin and Southwestern Consulting has been a game changer for our team here at Verizon Cellular Sales. In our first 6 months, we have increased our closing ratio 400%!

Cory Miller, DirecTV

Coaching has helped me personally and my team both to grow. We have seen a 23% growth in our business since I started.

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Sales & Leadership Behavioral Specialist

As a Sales & Leadership Behavioral Specialist, Dustin has a degree in Psychology from the University of Tennessee. He is the author of the book Navigate: Selling The Way People Like To Buy, co-author of Navigate 2.0, co-author of Speaking of Success along with Stephen Covey, Ken Blanchard, and Jack Canfield, and the creator of Navigate Referrals (DVD Set)He is the co-creator of the sales coaching curriculum Top Producer’s Edge & Manager’s Edge, which has been fully integrated by more than 8,500+ sales professionals worldwide.

Navigate 2.0 - Selling the way people like to buy:

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International Keynote Speaker

As an international keynote speaker, he has delivered keynote speeches in Singapore, Scotland, London, Estonia, Latvia, Lithuania, Peru, Colombia, Canada, and all over the United States. He is a regularly scheduled guest teacher at Vanderbilt University teaching business students about the Cycle of the Sale. He has been featured in media outlets such as Fast Company and the Dave Ramsey Radio Show.

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Record-Breaking Sales Practitioner

More than just a speaker and author, Dustin is a Top-Producing & Top-Leading practitioner.  As a rookie dealer at Southwestern Advantage, the oldest direct sales company in the US, he finished as the #1 salesperson among over 2,500 salespeople worldwide. A few years later, Dustin broke the over 160-year-old all-time sales record earning a profit of over $100,000 in a 14-week summer as a Junior in college. He is still currently ranked as the #1 salesperson out of over 150,000+ salespeople in the history of the Southwestern Company.

Record-Breaking Sales Manager and Business Operator and Leader

Over the past 10 years Dustin has remained as one of the top producers at Southwestern Consulting while helping manage the daily operations of the business and building and leading the #1 top producing team at Southwestern Consulting.

Videos about Dustin and Southwestern Consulting

  • Dustin Hillis Coaching Client Testimonials

  • Dustin Hillis Southwestern Consulting Coaching Workshop Testimonials

  • Dustin Hillis Speaker Demo Video - Navigate